For business owners just getting started

"I want to learn AI, but I don't know where to start."

If that's the thought in your head right now, you're not behind. You just need one small, doable first step instead of forty tools you'll never open.

Get the free starter toolkit See the framework first

No cost. No credit card. Just a practical way to begin.

Beverly Hathorn Consulting offers a free AI Small Business Toolkit and a 75-minute, one-on-one AI Starting Point Session for small business owners who are new to AI.

You're not starting from confusion. You're starting from repetition.

Most business owners don't need to "learn AI" in the abstract. They need relief from the same handful of tasks eating their week.

Rewriting the same email, over and over.
Answering the same three customer questions.
Recreating a proposal you've written a dozen times.
Losing an evening to a task a tool could shorten to minutes.
A place to actually begin

Three moves, in order

This is the exact framework I teach in workshops and webinars, simplified to what you need to take a first step this week.

1
Reduce

Find the task you keep repeating

Not your whole business. One task. The email, the follow-up, the proposal, the answer you've typed a hundred times.

2
Respond

Let AI draft the first version

Faster and more consistent than starting from a blank page, with you still reviewing every word before it goes out.

3
Reinvest

Put the time back into what only you can do

Follow up with a prospect. Improve your offer. Actually work on the business instead of just in it.

Free download

The AI Small Business Toolkit

Everything you need for the "Reduce" step above, in one packet. No jargon, no technical setup, built for someone starting from zero.

  • A simple business AI audit
    See where your time actually goes.
  • A curated tool list
    Free-tier options, organized by what you need.
  • A 30-day action plan
    Small steps, one week at a time.
  • A 15-prompt library
    Copy, paste, replace the brackets, done.
Want more than the toolkit?

AI Starting Point Session

You know AI could help your business. You just don't know where to start. In this 75-minute, one-on-one working session, we'll look at how your business operates today and identify practical opportunities to use AI to save time, reduce repetitive work, and improve efficiency.

During our session, we'll

  • Identify the tasks and processes consuming the most time
  • Look for repetitive or manual work that may be a good fit for AI
  • Separate useful AI opportunities from technology you probably don't need
  • Identify 3 to 5 potential AI use cases for your business
  • Choose the best place for you to start
  • Discuss practical next steps, including tools or solutions that may fit

Your AI Starting Point Summary

Within 3 business days, you'll receive a concise written recap that includes:

  • Your identified AI opportunities
  • Your recommended first use case
  • Suggested next steps
  • Key considerations before implementing
Investment $297

You don't need an AI strategy already figured out.
You don't need to know which tools to use.
You just need to bring your business and the work you're trying to make easier.

One person per session. Need to reschedule? Just give me 24 hours' notice. If your business turns out to need more than one session can cover, I'll let you know what that could look like, no pressure either way.

Schedule your AI Starting Point Session
Common questions

Getting started with AI

How do I start using AI in my small business?

Start with one task, not your whole business. Pick a task you repeat every week, such as a follow-up email, a proposal, or an answer you type often. Let an AI tool draft the first version, review every word before it goes out, then put the time you save back into work only you can do. Beverly Hathorn teaches this as three moves: Reduce, Respond, Reinvest.

What is the AI Small Business Toolkit?

The AI Small Business Toolkit is a free starter packet from Beverly Hathorn Consulting for business owners who are new to AI. It includes a simple business AI audit, a curated list of free-tier tools, a 30-day action plan, and a library of 15 copy-and-paste prompts. There is no cost and no credit card. Sign up with your email and the toolkit is sent to your inbox.

What is the AI Starting Point Session?

The AI Starting Point Session is a 75-minute, one-on-one working session with Beverly Hathorn for small business owners. The session looks at how your business operates today, identifies 3 to 5 potential AI use cases, and chooses the best place to start. Within 3 business days you receive a written AI Starting Point Summary with your opportunities, your recommended first use case, suggested next steps, and key considerations.

How much does the AI Starting Point Session cost?

The AI Starting Point Session is $297. That covers the 75-minute, one-on-one session and the written AI Starting Point Summary delivered within 3 business days. It is one person per session, and you can reschedule with 24 hours' notice.

Do I need technical experience or an AI strategy first?

No. The toolkit and the session are both built for someone starting from zero, with no jargon and no technical setup. You do not need an AI strategy already figured out, and you do not need to know which tools to use. You bring your business and the work you are trying to make easier.

Who is Beverly Hathorn?

Beverly Hathorn, PHR, PMP, is the founder of Beverly Hathorn Consulting. She holds the Professional in Human Resources (PHR) and Project Management Professional (PMP) certifications, and she teaches the Reduce, Respond, Reinvest framework in workshops and webinars. Her main practice is Customer Success leadership consulting. This page is her starting point for small business owners who are new to AI.

Beverly Hathorn

A note from Beverly

I'm Beverly Hathorn, PHR, PMP, founder of Beverly Hathorn Consulting. I hold the Professional in Human Resources (PHR) and Project Management Professional (PMP) certifications. My background is 30 years in leadership, including running a large customer-facing organization, and these days I help business owners find the practical, low-drama ways to use AI without losing what makes their business feel personal.

My main site is built around Customer Success leadership work. This page is just for the one question I hear most from small business owners: where do I even start with AI? Now you have an answer.

beverlyhathornconsulting.com

Prefer to talk it through?

Not sure where AI fits in your business yet? That's a great place to start. Grab a free 30-minute coffee chat and we'll talk about what's on your plate and where a little AI could give you time back. No pressure, just a conversation.

Book a Free Coffee Chat